结合近两年IP运营的发展,在头部IP平台及相关大厂协同下,网文IP的运作模式呈现较大变化。从早期的粗犷式开发到今天实现精细化运营,令更多优质IP的价值得以真正发挥。其中最突出的代表莫过于阅文集团旗下头部网文IP《斗罗大陆》。

Combined with the development of IP operation in the last two years, the operation mode of network IP has changed greatly under the cooperation of head IP platform and related big factory. From the early rough development to today's implementation of fine operations, so that more quality IP value can really play. One of the most prominent representatives is China Literature Group's head of the Internet IP,\" Continental.\"

  2018年阅文集团率先提出“IP全链服务”运营思路,在游戏改编领域,以头部影响力IP《斗罗大陆》为核心进行了全方位矩阵式开发,成功推出了《新斗罗大陆》、《斗罗大陆H5》等游戏。

In 2018, China Literature Group first put forward the \"IP full chain service\" operation idea, in the field of game adaptation, with the head influence IP \"Doula Continental\" as the core of the omnidirectional matrix development, successfully launched the \"New Doula Continental \",\" Doula Continental H5\" and other games.

  在成熟的市场运作手段之下,网文IP的潜力价值进一步得到了验证。那么对于游戏厂商而言,今天什么样的网文IP题材更具备改编价值?2019年还有哪些重量级网文IP未被开发?在接下来的内容里面,我们将进一步解析。

Under the mature market operation means, the potential value of net text IP has been further verified. So for the game manufacturers, what kind of network IP theme is more adaptive value? What other heavyweight web-text IPs have not been developed in 2019? in the following, we will further parse.

  伴随《流浪地球》、《三体》等影视小说作品大卖,如今科幻求生题材市场热度越来越高。在起点读书畅销榜前列,亦常常能看到科幻类的小说身影。而在游戏领域,则有像《明日之后》这样的爆款出现。

Along with \"stray earth \",\" three-body\" and other film and television novel sales, science fiction is becoming more and more popular. At the beginning of the best-selling book list, you can often see science fiction. And in the field of games, there are such popular styles as \"after tomorrow\" appear.

  以市场角度来看,科幻求生题材无疑是当下最火热的新兴题材之一,它拥有巨大的价值未被释放。部分嗅觉敏锐的游戏厂商早早便将目光投向该细分领域,而网文IP则成为他们重点挖掘的对象。

From a market point of view, science fiction survival is undoubtedly one of the hottest emerging themes, it has great value has not been released. Some game makers with a keen sense of smell are looking at the segment early on, while Web-based IP has become their focus.

  由《大王饶命》作者会说话的肘子所撰写的《第一序列》,则可以说是2019年最受瞩目的科幻求生网文之一。从今年4月连载至今全网阅读量已突破千万,在起点读书APP上长居各大榜单前列,于QQ阅读上也收获了百万赞赏。

\"The First Sequence,\" written by the talking elbow of the author of\" The Great King's Rao,\" is arguably one of the most high-profile sci-fi survival articles of 2019. Since this year's series in april so far the network has read more than ten million, in the starting point of reading app on the top of the list, QQ reading has also received millions of appreciation.

  《第一序列》的爆红并非没有道理,从小说的内核来看,它切中了当下用户两大痛点:一个是精神上的成长奋斗需要;二是对未知新奇世界探索的欲望。这两点于游戏改编上十分契合。

The explosion of 《's first sequence is not unreasonable. From the core of the novel, it cuts into two major pain points for current users: one is the need for spiritual growth and struggle, and the other is the desire to explore the unknown novelty world. These two points fit well in the game adaptation.

  灾变后的世界,进入避难壁垒成了人类生存的重要保障手段,少年任小粟生活在壁垒之外的集镇上,虽未成年,但为了生存,表现出与年龄不符的沉着冷静。作为流民,想进入避难堡垒比登天还难,但他还是凭借顽强的意志力一步步往前,求得生存的机会。

In the post-disaster world, the entry of asylum barriers has become an important means of human survival, juvenile millet living outside the barrier in the market town, although underage, but to survive, show a calm and calm with age. As a displaced man, it is more difficult to enter a fortress of refuge than to go to heaven, but he still relies on his tenacious will to move forward step by step to find a chance to survive.

  这是一部典型的科幻求生题材小说,以主角与身边小伙伴的成长奋斗为核心展开一系列的故事。其世界观背景设定于几百年后的未知世界,内容涉及了建造、生存、战斗等丰富的冒险元素。与求生手游《明日之后》不同的是,它还加入了像种族角色扮演的设定,比如超凡者、纳米战士、实验体。同时得益于小说的创作手法,它在剧情上描绘得也更加的丰满,有助于搭建游戏世界观以及设计剧情任务,给玩家带来更多新奇的冒险剧情体验。

It's a classic science fiction novel with a series of stories centered on the protagonist and the growing struggle of his friends around him. Its worldview, set in the unknown world hundreds of years later, involves a wealth of adventure elements such as construction, survival, and fighting. Unlike the survival game,\" After Tomorrow,\" it also includes role-playing settings like race, such as superhumans, nano-warriors, and experimenters. At the same time, thanks to the novel's creative techniques, it is also more fully depicted in the plot, help to build a game world view and design plot tasks, to bring more novel adventure plot experience to players.

  从改编潜力来看,《第一序列》主打的科幻求生题材当前用户市场已十分庞大,近两年也有被市场验证过的商业化成功案例,最为关键的是当前该领域的游戏高品质爆款极少,因此相较于主流品类它仍存在极大用户价值洼地。而综合内容改编方向上,无论是开发RPG,还是模拟经营 实时战斗游戏该IP均非常合适,给予游戏厂商较大的选择空间。

Judging from the adaptation potential, the sci-fi survival theme of the first series is now very large, and there have been successful commercialization cases verified by the market in the last two years, the most important thing is that there are few high-quality popular styles in the field, so it still has a great user value depression compared with the mainstream category. In the direction of content adaptation, the IP is suitable for both RPG and real-time combat games, giving game makers a lot of choice space.

  作为国内网文IP巨头,阅文集团想必也是看到了这一市场契机,才将其作为重点推荐的游戏化IP之一。而能被其列入主推名单里的网文IP,通常在动漫、影视等改编方面也会更快推进。因而对于游戏厂商来说,优先从中选择IP进行改编除了方便后续联动推广,该IP的升值空间更让人期待。

As a domestic network IP giant, China Literature Group must also see this market opportunity, as one of the key recommended game IP. And can be included in the main list of IP, usually in animation, film and television adaptation will be faster. Therefore, for game manufacturers, priority to choose IP adaptation in addition to the convenience of subsequent linkage promotion, the IP appreciation space is more desirable.

  根据游戏陀螺观察,阅文集团今年力推的游戏化改编IP中,不少主流题材也融入了“科幻”的元素。比如现代修真、二次元以及游戏题材等,而在经过多元结合后,这些题材也迸发出更强的吸引力。

According to the game gyroscope observation, China Literature Group this year's game-based adaptation of IP, many of the mainstream theme also integrated into the \"science fiction\" elements. Such as modern practice, quadratic element and game themes, and after the combination of multiple, these themes also burst out a stronger appeal.

  修真类IP一直为游戏厂商最青睐的改编题材,在游戏行业该品类长期居于买量投放TOP3。过往阅文集团也有多部网文获得成功改编,比如《不朽凡人》、《诛仙》和《择天记》。而在今年阅文集团推荐的修真类IP中,我们可以看到一些更具差异化的内容出现。比如阅文集团起点中文网白金作家鹅是老五所创作的《天下第九》。

Real class IP has always been the most popular game manufacturers adapted theme, in the game industry this category has long been in the purchase of TOP3. In the past, China Literature Group has also successfully adapted a number of online articles, such as \"immortal mortals \",\" the death of immortals\" and \"choose heaven \". And in this year's China Literature Group recommended Xiuzhen class IP, we can see some more differentiated content appears. For example, the starting point of the China Literature Group Platinum writer goose is the fifth creation of the world's ninth.

  《天下第九》讲述的是来自亚伦大陆的男主狄九穿越星河来到地球,开始了在地球上的修真之旅。该小说中世界观极为宏大,涵盖多个星球世界场景,譬如泸元帝国、仙女星、武学院、忘川寺等,极大增加游戏设计发挥空间。从改编方向来看,该IP非常适合改编MMORPG、ARPG。

《 The Ninth World is about a man from the land of Aaron who crossed the stars and began his journey on earth. The novel's grand view of the world, covering a number of planetary world scenes, such as the luyuan empire, fairy actress, martial arts academy, forget chuan temple and so on, greatly increased the game design play space. From the adaptation direction, the IP is very suitable for the adaptation of MMORPG, ARPG.

  以现代修真为内核,融合了科幻异世元素的《天下第九》,其差异化特色体验广受用户认可。小说亦被赞许为融合了现代修真与未来科幻题材的都市冒险版《斗破苍穹》。从数据上看,单QQ阅读APP它便获得了将近2000万的赞赏,小说在全网上阅读量累计亦超两千万。

Taking the modern practice as the core, it combines the sci-fi elements of the world's ninth, and its differentiated features are widely recognized by users. The novel is also lauded as an urban adventure that combines modernism and future science fiction. From the data point of view, the single qq reading app it has received almost 20 million praise, the novel in the online reading of the cumulative amount of more than 20 million.

  二次元作为近年国产游戏热门品类,成为了不少游戏厂商争相开发对象。综合阅文集团旗下的热门网文IP,也有许多适合开发成二次元游戏的作品。比如阅文集团起点中文网大神作家创作的《崩坏星河》,以及阅文集团起点中文网白金作家远瞳创作的《黎明之剑》,均是当下市场最热的二次元网文IP,题材上也都包含了科幻元素。

As a popular category of domestic games in recent years, quadratic element has become the object of many game manufacturers. Integrated China Literature Group's popular web IP, there are also many suitable for the development of quadratic element games. For example, China Literature Group starting point of the Great God author's creation of \"Collapse Xinghe \", as well as China Literature Group starting point of platinum writer far pupil creation of\" the sword of dawn,\" are the market's hottest quadratic element IP, the subject matter also contains science fiction elements.

  其中,《崩坏星河》讲述的是在异世大陆中,男主王野周游列国并行侠仗义的故事,整本小说延续作者国王陛下过往幽默风趣的风格。在网上国王陛下拥有的粉丝众多,其另一部作品《从前有座灵剑山》所改编的影视剧、动画、漫画等作品目前都已上线,成为了近年来泛娱乐领域IP矩阵式开发的成功代表之一。

Among them,\" breaking down the stars \"tells the story of the hero wang yao traveling all over the world and chivalrous, and the whole novel continues the humorous style of his Majesty's past. In the online king has a large number of fans, its other work,\" the former Lingjianshan \"adaptation of film and television drama, animation, cartoon and other works have been online, has become one of the successful representatives of the development of IP matrix in the field of pan-entertainment in recent years.

  值得注意的是,由《崩坏星河》同名小说改编的的大型动画作品已经上线,在IP开发价值上具有领先优势,其用户数也会随着动画获得较快增长。

It is worth noting that the large-scale animation works adapted from the novel of the same name of \"avalanche Xinghe\" have been launched, with a leading advantage in the value of IP development, and its number of users will also grow faster with the animation.

  另外一部由阅文集团网白金作家远瞳创作的《黎明之剑》,其主打的则是西方背景的二次元题材,同样具有未来世界科幻元素。小说中拥有骑士、魔法师、符文师等角色设定,主线围绕的是角色的奋斗成长,因此也十分适合改编游戏。

Another,\" The Sword of Dawn,\" by Platinum author of the China Literature Group, focuses on the quadratic element of the western background and also has the elements of science fiction in the future. The novel has knight, sorcerer, rune division and other role setting, the main line around the character's struggle to grow, so it is also very suitable for adapting the game.

  最后一部《超神机械师》则是为起点大神齐佩甲撰写的穿越科幻游戏文,最高取得起点同类型作品原创风云榜、热销榜、收藏榜第二的好成绩,用户评分亦高达分。

The last \"supernatural machinist\" is a cross-science-fiction play written for the starting point god qi peijia, the highest starting point of the original works of the same type of work, hot list, collection list of the second good results, user scores are also high.

  小说讲述了一位《星海》游戏的骨灰级代练,穿越回到游戏公测之前,毅然选择难度最高的机械系,在游戏中经历挑战不断成长的故事。

The novel tells a \"star sea\" game of the ashes of the generation practice, through back to the game before the public test, resolutely choose the most difficult mechanical department, in the game experienced the growing challenges of the story.

  从世界观及内容设定来看,《超神机械师》自身便是以游戏内容为内核,职业设定分为五个主职业和多个副职业,转职选择丰富;并且主打星战科幻的设定能最大程度释放美术的想象力。因此在改编上毋庸置疑是最契合游戏不过。从内容来看,该IP适合改编成MMORPG、ARPG、卡牌等类型。

From the view of the world outlook and content setting,\" supernatural mechanic \"itself is the game content as the core, the career setting is divided into five main occupation and many deputy jobs, the choice of job is rich; and the main star wars science fiction setting can release the imagination of fine arts to the maximum extent. So there's no doubt in the adaptation that it fits the game. From the content point of view, the IP is suitable for adaptation into MMORPG, ARPG, card and other types.

  相比过去,今天的网文IP运作模式更为成熟。在网文IP巨头阅文集团以及各领域头部厂商全力推动下,IP全链开发模式将进一步推动IP价值提升,2019年最典型的代表便是开篇所提到的《斗罗大陆》,并且在有规划的成熟运营模式下,该IP的生命周期也将得到得到极大延伸。

Compared with the past, today's network IP operation mode is more mature. The IP full-chain development model will further boost IP value, as the most typical representative of 2019 has been mentioned in the opening edition, and the IP life cycle will be greatly extended in a well-planned and mature mode of operation.

  而随着国产游戏开发水平的提升,受游戏精品化趋势的影响,IP的粗犷式开发现象越来越少,使得IP内容得到更好的展现。

And with the improvement of domestic game development level, affected by the trend of game boutique, IP rough development phenomenon is less and less, so that IP content is better displayed.

  在IP方与研发方双轮驱动下,2019年以来网文IP所带来的商业化价值持续走高。根据伽马数据测算,《斗罗大陆》H5凭借杰出的品质和IP发行策略成功进入2019年新游流水TOP10榜单,年收入位列新游榜第8名。

Under the dual-wheel drive of IP side and R
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